Masterise Homes catches up with the green wave of urban living

Masteri Center Point, Lumière Boulevard, etc. projects of Masterise Homes all learn internationally to quickly catch the green living trend.

The wave of green living in the heart of the city

After 30 years of monitoring the real estate market, Dr. Dinh The Hien - Director of the Research Institute of Informatics and Applied Economics has never seen so many people "leaving the street to the forest" as in the past two years. This reflects the need for green living of today's young people, but he believes that this game is not for everyone, returning home is not the choice of a long-term living place for young people.

Unable to "leave the street" because of the constraints of career and children, many people are considering building their homes in new administrative and commercial centers (CBDs), heavily invested by the government in transportation and infrastructure, living facilities and green space. A recent Batdongsan survey clarifies this trend, when 5 out of 10 people are willing to go to the outskirts of the city to find an airy place to live and 6 people choose multi-utility green living spaces in big cities.

The wave-shifting-green-life-in the heart of the city-is returning to Thu-Duc City-_

Mr. Dinh The Hien (leftmost), Ms. Duong Thuy Dung (second from right) interacts with Mr. Gibran Bukhari - Sales Manager of Masterise Homes (right). Photo: Masterise Homes

Dr. Dinh The Hien and CEO Duong Thuy Dung at the seminar The wave of green living in the heart of the city organized by CafeF.

Ms. Duong Thuy Dung – Managing Director of CBRE Vietnam also noticed the wave of green living is pounding into real estate in the CBD area. The most successful project in the CBD area is Thao Dien (old district 2), a decade ago it was just a satellite district, now it has become a symbol of green and luxurious living for the rich in Saigon with a price m2 of land equal to the inner city. In the future, Ms. Dung predicts that the new city of Thu Duc with many schools, hospitals, technology companies and millions of highly qualified human resources... will be the next CBD to gather a large number of green residents of the new generation.

However, most projects in the CBD currently only partially meet the needs, have not caught up with the trend of a fully green living from the physical to the mental level of buyers. To do this, according to Ms. Dung, urban developers should learn from overseas projects. South Korea, France, and Australia have long been ahead of Vietnam when planning CBD areas such as a "10-minute city" in Seoul, a miniature "15-minute city" in Paris or a "20-minute neighborhood" in Melbourne with many Green space and self-contained living facilities, walking distance are also accessible.

Masterise Homes develops green real estate in Thu Duc

After 20 years of working in the Middle East, Mr. Gibran Bukhari - Sales Manager of Masterise Homes understands the attraction of international standard green real estate with the green living needs of local people. He took the example of the desert city of Dubai, where there was a shortage of trees but created an artificial Palm Islands with a huge green area and water surface, becoming an inspiration for many other projects in Vietnam. Male.

As a major international real estate developer in Vietnam, Masterise Homes captures world trends and applies global standards to projects in Vietnam. Combined with local understanding, Masterise Homes created the Masteri Center Point and Lumière Boulevard projects, located right on the Ring Road 3. Positioning in the high-end real estate segment with green living space, each project satisfy each individual "taste".

Accordingly, Masteri Center Point has just taken off the roof and spent 70% of the land fund for dozens of internal facilities such as a 2-storey "Spaceship" spaceship swimming pool for both adults and children, adding a jacuzzi tub to take care of the health of residents. future people.

The topping ceremony of the Masteri Center Point project.

Masterise Homes topped off Masteri Center Point on schedule (the "brother" of Lumiere Boulevard)

The topping ceremony of the Masteri Center Point project took place on June 16, and is expected to be handed over in the third quarter of 2023.

Masteri Center Point also serves the needs of each age group, to develop 2 indoor and outdoor play areas for children, a gym and sports area for adults, a themed relaxation area for the elderly… The project focuses on utilities that can connect people, building a civilized community thanks to event areas, outdoor barbecue areas, reading and chatting areas, community living rooms.

In addition, the project is located next to Vincom Mega Mall, opposite Vinschool, behind is Vinmec and external utilities: 36ha park, 24.5ha white sand lake...

Lumière Boulevard again targets the taste of bringing green into residents' apartments with 24 vertical hanging gardens embracing the project. The construction density is only 28%, the total greening area is up to 4ha. The investor also has the ambition to develop a compound area with 3D green architecture on all 3 dimensions of space connecting nature from landscape, experience to lifestyle.

Progress of Lumiere Boulevard June 2022 (3)

Possessing a low rate of concreting along with a location with quick connections to the inner city, both Masteri Center Point and Lumière Boulevard has received great attention from both residential buyers and investors. Besides, the project is also highly appreciated when the real estate price of Thu Duc has great potential to increase value in the future.


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