Representative of Masterise Homes sales department in Vietnam's luxury to luxury apartment segment, Masterise Homes is very proud when the Vietnam real estate market in 2021 receives a series of good news from the Group. Masterise. (Masterise Homes) when cooperating to build and develop a "world's largest hotel empire" named - Marriott International, then a chain of high-end real estate brands - JW Marriott at the Grand Marina project . Bason… Most especially, is "the world's most famous luxury brand" with more than 100 years of visits named - Ritz-Carlton at two projects The Grand Hanoi and One Central Saigon.
The following article by the Masterise Homes team will help customers have a basic overview of Marriott International Group and better understand the Ritz Carlton luxury brand chain around the world.
LEARN ABOUT RITZ-CARLTON BRAND
Ritz-Carlton "legendary luxury brand of the world"
Before entering the top of the most luxurious brands of Marriott International, Ritz-Carlton has been a name that has attracted the upper-class community in the world since the last century (more than 100 years of existence).
It is no coincidence that the Ritz-Carlton carries a symbol that combines the royal seal (crown) and financial symbol (lion), because this is a brand only for kings and people of high status. and financial potential.
Elegant, refined and noble.
“The lion emblem and the RitzCarlton crown are a combination of the British royal seal (crown) and financial symbol (lion). Interestingly, The RitzCarlton hotels in Atlantic City and New York had similar logos on their hotels in the late 20's. Whereas in Europe at the same time, The Ritz London logo included a child. lion and logo The Ritz Paris has a crown.
The history of this prestigious brand
César Ritz is the man who laid the foundation for two hotels The Ritz in Paris and the Carlton Hotel in London. This is a hotel chain that has redefined luxury accommodation for the upper class in Europe.
In the early 1900s, Albert Keller bought The Ritz brand and developed a chain of hotels called The RitzCarlton Boston, Philadelphia, Pittsburgh, Atlantic City and Boca Raton.
However, by 1940, all of the hotels at the Ritz Carlton brand were closed except for The RitzCarlton Boston. The RitzCarlton Boston embodies the elegance, Yankee craftsmanship and social sensibilities of Boston. Ritz-Carlton Boston's standards of service, dining, and facilities are the standard for all future Ritz-Carlton hotels and resorts worldwide.
In October 1964 Blakeley and associates Paul Hellmuth and Charles Spaulding acquired Ritz-Carlton Boston for $5.8 million. In June 1978, Blakeley was granted the rights and privileges of the Ritz-Carlton trademark in the United States and granted the United States Service Mark Registration.
In August 1983, Blakeley sold the The Ritz-Carlton Boston and USA franchise for $75.5 million to William B. Johnson, a major Waffle House franchisee. He assembled a four-person development team in Atlanta, led by hotelier Horst Schultz, to create the RitzCarlton hotel brand and founded the Ritz-Carlton Hotel Company in its current form.
Marriott International purchased the Ritz-Carlton brand outright in 1998 until now,
Johnson then expanded the brand to 30 hotels worldwide in just 10 years with support from the Hanover Manufacturers Trust in 1983 for $85 million. This loan was refinanced in 1989 by Manhattan Tops USA of New York for $136.5 million and again in 1994 by Bank Sumitomo of Japan.
In April 1995, MarriottInternational acquired a 49% stake in Ritz Carlton Hotel Company LLC. And in 1998, they bought another 50% stake in the company, giving them 99% ownership of the company. That year, the brand went on to spend $331 million to acquire The Ritz-Carlton, Atlanta, and buy a majority interest in two properties owned by William Johnson, a real estate developer who purchased The Ritz-Carlton. Ritz-Carlton, Boston in 1983 and The Ritz-Carlton extended for 20 years.
Ritz-Carlton's headquarters are currently located at -Chevy Chase Manor, Chevy Chase, Maryland, USA,
Great customer experience at the Ritz-Carlton
The famous motto of The RitzCarlton is "We are gentlemen, ladies serve gentlemen and ladies" with service value as the basic standard, so The Ritz Carlton has become famous and influential. great. influence in the hotel industry.
At any hotel or real estate project under the RitzCarlton brand, residents will be immersed in a luxurious space in every detail, with high-class furniture, gold-plated systems or a staircase lobby. State-of-the-art technology applications and legendary services are only available here.
Coming to RitzCarton, residents feel like entering the house of an aristocrat. Service staff is attentive, polite, responsive to all requests and very punctual, true to the slogan "we are ladies, you serve". Luxury Michelin-starred dishes or top-quality beauty spas in the world, are also the attractions of entertainment stars or billionaires who always choose to come to the Ritz-Carlton regularly for those who want to visit. visit the Ritz-Carlton. his travel.
The most special thing that people always remember when it comes to Ritz-Carlton is the unbelievable stories about the customer experience. With thoughtfulness and dedication, the gentlemen and ladies of RitzCarlton always want to satisfy their customers. They are willing to recover lost wedding rings, or transport special food thousands of kilometers to serve menu requests for customer's health reasons. With a history of more than 100 years, the RitzCarlton brand is today considered the gold standard in the resort industry with many prestigious awards voted by experts and customers, committed to providing outstanding customer service.
Service “for kings”
One of the greatest women of the 20th century - Fashion Queen Coco Chanel has lived in the Ritz Paris for more than 30 years, high-end customers also want to be provided with the legendary service of the Ritz-Carlton in everyday life. day. . Here, she was inspired by many fashion design ideas, which has brought the famous Coco Chanel brand to what it is now..
Famous CEO Steve Jobs once asked: which company has the best customer experience in the world? And he answered himself: it was The Ritz-Carlton & he himself had to learn a lot about customer service to apply to Apple today…
Value of Ritz-Carlton apartment towards the super rich
To date, the Ritz Carlton-branded real estate portfolio includes 49 projects worldwide. RitzCarlton's apartment prices in the world are aimed at the super-rich, up to millions of dollars, even tens of millions of dollars for large-area penthouses. These projects are designed in the royal style commonly found at Ritz-Carlton hotels and are managed and operated by this brand.
In Asia, there are only 5 countries that meet Ritz-Carlton (Mariot International) standards, namely India, Malaysia, Thailand, Singapore and in 2021 it will be Vietnam.
For example, in Singapore, the RitzCarlton-branded apartment project located at Cairnhill Street, District 9 was completed in 2013. Up to now, each apartment here has a starting price of about 7.5 million USD.
THE STORY ABOUT MARRIOTT . INTERNATIONAL JOINT STOCK COMPANY
Founded on May 20, 1927, as one of the most famous hotel chains in the world, Marriott owns more than 7,000 hotels in 131 countries. Few people know that the beginning of this brand was a small roadside beer bar in Washington D.C, USA. With a profound life concept and unremitting efforts, John Willard Mariott and his family have left the world the illustrious Mariott corporation.
John Willard Mariott has constantly strived, overcome adversity and become the founder of Mariott Group, the world's leading hotel.
The history of the path to becoming the largest hotel group in the world
In 1957, after a flourishing period in the restaurant industry, John Willard Mariott decided to enter the hotel business and launched the first hotel called Mariott Twin Bridges Motor.
John Willard Mariott decided to enter the hotel business and opened his first hotel called Mariott Twin Bridges Motor.
After 30 years, Mariott has become a thriving corporation in the US and around the world and Bill Marriott has become a visionary CEO whose leader has changed the hospitality industry.
Converted Marriott to Marriott International since 1993,
Mariott International was founded in 1993 when the Marriott Group split into two companies, Mariott International and Host Mariott Corporation.
In 1995, Mariott was the first hotel company worldwide to offer guests the option of booking online, through the implementation of MARSHA (automatic reservation system).
In April 1995, MarriottInternational acquired a 49% stake in Ritz Carlton Hotel Company LLC. And in 1998, they bought another 50% stake in the company, giving them 99% ownership of the company. That year, the brand went on to spend $331 million to acquire The RitzCarlton, Atlanta and acquire a majority interest in two properties owned by William Johnson, a real estate developer who purchased The RitzCarlton, Boston. in 1983 and expanded the Ritz-Carlton for 20 years.
Starwood's successful merger with Marriott International,
On January 27, 2015, Mariott acquired the Canadian hotel chain Delta Hotels. Delta operates 40 hotels in Canada.
On November 16, 2015, Mariott announced the acquisition of Starwood Hotels and Resorts Worldwide for $13 billion. Following all necessary regulatory approvals in the US and worldwide throughout 2016, Mariott officially merged with Starwood on September 23, 2016, creating the largest hotel company in the world with over 5,700 apartments, 1.1 million rooms and a new portfolio of 30 brands.
With the goal of development for all walks of life, Mariott International Group not only stops at a hotel brand but also expands to buy shares to gather other brands in the world. That is the reason leading to the appearance of more than 30 brands such as Bulgari Hotels & Resorts, Autograph Collection, AC Hotels by Mariott…, or most recently, Starwood Hotels.
Currently, a quarter of Mariott's hotels are located in the US.
Specifically, the standard segments at Marriott International,
- Luxury: JW Mariott Hotels, The Ritz-Carlton, St. Regis Hotels & Resorts, Edition Hotels, Bulgari Hotels & Resorts, The Luxury Collection, W Hotels.
- Premium: Delta Hotels, Marriott Hotels & Resorts, Marriott Vacation Club, Sheraton Hotels & Resorts, Le Méridien, Renaissance Hotels, Westin Hotels, Gaylord Hotels.
- Select: Courtyard by Mariott, Fairfield Inn by Mariott, Four Points by Sheraton, Protea Hotels by Mariott, SpringHill Suites by Marriott, AC Hotels by Mariott, Aloft Hotels, Moxy Hotels.
- Long Stay: Marriott Executive Apartments, Residence Inn by Mariott, TownePlace Suites, Element by Westin, Homes & Villas by Mariott International.
- Collections: Autograph Collection Hotels, Design Hotels, Tribute Portfolio.
Mariott International covers 5 continents
Mariott International's footprint covers more parts of the world than any other Travel Group, giving Mariott International an edge in many of the fastest growing markets.
Marriott International's representative businesses on 5 continents,
Mariott International and Ritz-Carlton Al Maha, a Luxury Collection Desert Resort & Spa, Dubai, UAEMarriott International and Ritz-Carlton Laguna Niguel, California, USAMarriott International and Ritz-Carlton Zadun, a Ritz-Carlton Reserve, Mexico Mariott International and Ritz- Carltopn Sanya EDITION, China.
Mariott International to Vietnam
Up to now, Mariott International has marked its presence in Vietnam with the ownership of major hotel brands: JW Mariott Phu Quoc Emerald Bay, Renaissance Riverside (HCMC), JW Mariott Cam Ranh Bay Resort & Spa (Khanh Hoa), JW Mariott Hanoi, a series of Sheraton hotels & resorts in Hanoi, Ho Chi Minh City and Da Nang
Also from 2021, there will be more JW Mariott at Grand Marina Bason project and especially RitzCarlton at two projects The Grand Hanoi & One Central Saigon.
Summary of Mariott International's projects & real estate in Vietnam,
Grand Marina Bason JW Marriott
Grand Marina Bason is located at 3 road frontages and 1 side of Saigon River, Ba Son port - Ho Chi Minh City, specifically at No. 2 Ton Duc Thang Street and No. 1 Nguyen Huu Canh. Provide about 5000 branded apartments (Branded Residences). Currently the project is open for sale, customers can contact 09087 13135 for more details.
One Central Saigon District 1 HCMC (formerly known as Spirit of Saigon)
One Central Saigon is located at 4 important street frontages of Saigon Center, in which the main gate is No. 1 Pham Ngu Lao - HCMC. Supply to the market Real Estate Brand 214 units. This is the first project in Ho Chi Minh City of Ritz-Carlton…
The Grand Hanoi – Ritz-Carlton (Mariott International)
The Grand Hanoi is located at 22-24 Hang Bai, Hoan Kiem - Hanoi, this is the project that marks the first appearance of the RitzCarlton brand in Vietnam, giving the Vietnamese elite the opportunity to experience the best. miracle service. phone right in the capital, as well as owning one of the limited edition branded apartments. With only 104 RitzCarlton branded apartments, Hanoi will be a high-class and "unique" villa area for a few wealthy customers.
“We are delighted to be able to expand Ritz-Carlton's growing portfolio to Vietnam, specifically Hanoi, and to meet the growing demand for branded living spaces of the elite. local save. Gautam Bhandari, Regional Vice President, APEC Regional Development, Mariott International, said. “With The RitzCarlton Residences project in Hanoi, Marriott will provide consulting services to Masterise Homes on design and construction to ensure the branded apartments have quality commensurate with the brand standards, have highly competitive in the market and bring long-term value to customers. When open for operation, the project will provide Ritz-Carlton management services”.
It is expected that The Ritz-Carlton in Hanoi will open at the end of 2023 and is the brand's fifth luxury real estate project in the Asia-Pacific region, after other projects. in Singapore, Kuala Lumpur, Colombo and Bangkok.
CONTACT THE ABOVE PROJECTS THROUGH:
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