According to experts, the rapid increase in the number of rich people and their need to improve their quality of life will promote luxury products in urban areas.
Savills World Research’s in-depth report released on November 24 said that Vietnam and Mexico are leading the upper-upscale segment, which is also the segment that recorded the strongest growth globally. bridge.
CBRE’s recent report also recorded two projects with the highest selling prices in Vietnam up to the present time. A project located in the center of Ho Chi Minh City with an asking price from about 16,000 USD per m2. A project located in the center of Hanoi capital with an asking price from about 35,000 USD, equivalent to about one billion VND per square meter. Both projects have received much attention from domestic and international buyers with sales events in Hong Kong and Ho Chi Minh City. Even, all apartments of the project in Hanoi capital have been announced as successfully booked in the first and only opening sale in Vietnam.
据了解，这是Masterise Homes与万豪国际合作，与万豪、JW万豪、丽思卡尔顿等各大酒店品牌联动开发的两个品牌地产项目。世邦魏理仕预测，另一个品牌项目将于2022年在胡志明市中心推出，据悉该项目将继续是Masterise Homes与
A luxury real estate project developed by Masterise Homes located in the heart of Ho Chi Minh City.
According to CBRE’s assessment, the branded apartment projects being and about to be offered for sale in Vietnam have a unique location right in the city center with open views. These projects offer owners products of outstanding quality and design, curated by the world’s leading hotel management brand. These are the factors that are taken care of by the investor to meet the needs of daily relaxation after a stressful working time and ensure the health of the residents. This need is getting more and more attention, especially during the recent Covid-19 epidemic. In addition, luxury real estate in urban areas is also a place to connect elites with high value and sustainable growth over time.
In the newly released report, Savills said, Savills estimates, the global supply of luxury real estate is 580 projects and this number is forecast to continue to nearly double by 2026 with 900 projects. .
According to this unit, the location of the project is a prerequisite factor affecting the value and price difference of luxury real estate. Savills research shows that the average price differential between branded and non-branded properties is 29%. For emerging markets, the figure is 44%. Meanwhile, new areas with fewer luxury real estate projects recorded double the price difference between the two types of properties.
Matthew Powell, Director of Savills Hanoi, said that from an investment perspective, these factors contribute to bringing outstanding advantages to the luxury real estate market, helping to attract buyers and increase competition. on the market. Besides, the value of branded real estate is also positioned by service quality standards associated with brand reputation. According to Mr. Matthew, a branded real estate project will come with quality management and professional operation to ensure the value and positioning of the product.
“Big brands give buyers a certain peace of mind in terms of design and quality of management, so in the coming time these big brands will be known more, the market will have a reaction. positive for this type of product”, said Mr. Matthew Powell, Director of Savills Hanoi.
Also according to Savills, luxury brands are increasingly proving attractive to the elite, as a demonstration of success. This is also what Masterise Homes shares about the reasons for investing in real estate.
According to Mr. Gibran Bukhari, Sales Manager, Masterise Homes, research from this company shows that Vietnamese customers, especially those who have had the opportunity to experience living and traveling abroad, are asking questions. more demanding and sophisticated with domestic real estate.
先生。 Gibran Bukhari，销售经理，Masterise Homes
“Moreover, this group of customers also want the house to be a symbol of status and success, having a sustainable value against all events, far beyond ordinary luxuries such as handbags or supercars,” he said. Gibran Bukhari commented.
世邦魏理仕的报告评估认为，越南富人群体的快速增长和未来提高生活质量的需要将有助于激活城市地区的品牌产品，尤其是项目。该项目位于地铁系统附近。城市地区的品牌房地产项目将满足特别严格的居民要求和标准。
