Not only ‘expensive’ by the brand name, branded projects along rivers, lakes, ports or bays… are also sought after by the elite because of their unique location.
The St. Regis Residences, Boston (USA)
The St. Regis Residences, Boston is the first individual brand real estate project (excluding the hotel component) of the St. Regis in Boston, the first of the St. Regis, scheduled for completion in 2022.

The St. Regis Residences, Boston at 150 Seaport Avenue, Boston Harbor, USA. Photo: The St. Regis Residences, Boston
The golden location close to Boston’s seaport not only brings beautiful views to the apartments, but also comes with unique services and facilities such as windsurfing, meeting Barton & Gray’s famous Hinckley yacht fleet, abroad by yacht, or take home transportation to prominent places in the city by water taxi.
Each apartment here has an average price of 2 million USD to 10 million USD.
The Residences at Mandarin Oriental Bangkok (Thailand)
The Residences at Mandarin Oriental is the first luxury real estate project of the Mandarin Oriental brand in Southeast Asia. Located in the busy Iconsiam area, 146 apartments here own a generous view, embracing the Chao Phraya River.

The Residences at Mandarin Oriental Bangkok at Iconsiam by the river. Photo: Mandarin Oriental Bangkok
The Mandarin Oriental branded apartment complex has an average price of 11,000 USD per square meter for a 3-bedroom apartment and around 21,000 USD per square meter for a penthouse, equivalent to an average of 1.5 million USD per apartment, according to Thailand. Property. However, after only a short time of launching, 85% of the apartments have been owned
Four Seasons Abu Dhabi at Al Maryah Island (UAE)

Four Seasons Abu Dhabi at Al Maryah Island located on the shores of the Arabian Gulf. Photo: Four Seasons
The Four Seasons Abu Dhabi luxury hotel-apartment complex at Al Maryah Island possesses a unique and rare location, right on the shores of the Arabian Gulf, in the heart of the most luxurious and dynamic center of the Gulf. From the project, it only takes a short stroll to explore the lavish capital of the UAE.
The project is impressed by the design of a 34-storey glass tower, providing an open, light-filled living space and sweeping views of the city skyline and the waves of the Arabian Gulf. This is one of the projects contributing to the boom of the branded real estate model in the UAE – the country in the top 3 worldwide in terms of the number of projects under construction according to Savills statistics.
Crown Residences, Sydney (Australia)

Crown Residences, Sydney at Sydney Harbour. Photo: One Barangaroo
Crown Residences at One Barangaroo consists of only 82 luxury apartments. The appearance of the project not only makes the Sydney Harbor area more expensive, but also becomes a symbol of the city, next to the famous Sydney Harbor Bridge. Owners of the apartments here inherit the wide view overlooking the Sydney coast and all the privileges from Australia’s leading entertainment and resort group – Crown Resorts.
According to Knight Frank, the penthouse with an area of over 200m2 in this branded property costs up to 16 million USD.
Grand Marina, Saigon (Vietnam)

Grand Marina, Saigon is located on the riverbank of District 1, Ho Chi Minh City. Photo: Masterise Homes
With a golden location in the heart of District 1, on the banks of the Saigon River, with the companion of 2 famous brands Marriott and JW Marriott, Grand Marina, Saigon contributes to fill the demand for owning luxury real estate, representing symbolizes the status and success of the elite in Vietnam.
The project is expected to become a new symbol of the city, a “national symbol destination and project” with a riverside square and impressive architecture.
At the recent seminar “The Future of Branded Real Estate in Urban Vietnam”, Ms. Duong Thuy Dung – Senior Director of CBRE Vietnam commented that the beautiful location, river view and connection with Metro lines or marinas are part of the reason why Grand Marina, Saigon’s prices are at record highs.
According to CBRE leaders, the brand guarantee in standards of design, construction, utilities, functions and services contributes to the price of Grand Marina and Saigon being 61% higher than the highest priced projects in the market. unbranded.
Website : https://masterisesaigon.com/
Soure : Masterise Group