Representative of Masterise Homes sales department in the high-end to luxury apartment segment (brand name) of Vietnam, Masterise Homes is very proud when the Vietnam real estate market in 2021, receives a series of good news from Masterise Group. (Masterise Homes) when cooperating to develop and develop a “world’s largest hotel group empire” named – Marriott International, followed by a chain of high-end real estate brands – JW Marriott at the Grand Marina project. Bason… Most especially, is “the most famous luxury brand in the world” with more than 100 years of visit named – Ritz-Carlton at two projects The Grand Hanoi and One Central Saigon.
The following article, from the Masterise Homes team, will help customers have a basic view of Mariott International Group and better understand the RitzCarlton luxury brand chain around the world.
LEARN MORE ABOUT RITZ-CARLTON
Ritz-Carlton “the legendary luxury brand of the world”
Before entering the top of the most luxurious brands of Marriott International, Ritz-Carlton has been a name that has attracted the world’s elite community since the last century (over 100 years of existence).
It is no coincidence that the Ritz-Carlton bears the symbol of a combination of the royal seal (crown) and the symbol of finance (lion), because this is a brand only for kings, people of high status. and financial potential.
The Ritz-Carlton logo meaning
Elegant, sophisticated and noble.
“The lion emblem and the RitzCarlton crown are a combination of the British royal seal (crown) and the financial symbol (the lion). Interestingly, The RitzCarlton hotels in Atlantic City and New York had similar logos on their hotels in the late 20s. While in Europe at the same time, The Ritz London logo includes a lion and The Ritz Paris logo has a crown.
History of this prestigious brand..
César Ritz is the one who laid the foundation for two hotels The Ritz in Paris and the Carlton Hotel in London. This is a hotel chain that has redefine luxury accommodation for high-class guests in Europe.
In the early 1900s Albert Keller bought The Ritz brand and developed a chain of hotels called The RitzCarlton Boston, Philadelphia, Pittsburgh, Atlantic City and Boca Raton.
However, by 1940 all the hotels at the Ritz Carlton brand were shut down except for The RitzCarlton Boston. The RitzCarlton Boston embodies the elegance, Yankee craftsmanship and social sensibilities of Boston. The Ritz-Carlton Boston’s standards of service, dining, and facilities are the standard for all future Ritz-Carlton hotels and resorts worldwide.
In October 1964 Blakeley and associates Paul Hellmuth and Charles Spaulding acquired Ritz-Carlton Boston for $5.8 million. In June 1978, Blakeley was granted the rights and privileges of the Ritz-Carlton trademark in the United States and granted the United States Service Mark Registration.
In August 1983, Blakeley sold The Ritz-Carlton Boston and the US franchise for $75.5 million to William B. Johnson, a major Waffle House franchisee. He assembled a four-person development team in Atlanta, headed by hotelier Horst Schultz, to create the RitzCarlton hotel brand and founded the Ritz-Carlton Hotel Company in its current form.
Marriott International purchased The Ritz-Carlton brand outright in 1998 to date,
Johnson then expanded the brand to 30 hotels worldwide in just 10 years with support from the Manufacturers Hanover Trust in 1983 for $85 million. This loan was refinanced in 1989 by Manhattan Tops USA of New York for $136.5 million and again in 1994 by Bank Sumitomo of Japan.
In April 1995, MarriottInternational acquired a 49% stake in Ritz Carlton Hotel Company LLC. And in 1998, they bought another 50% stake in the company, giving them 99% ownership of the company. That year, the brand went on to spend $331 million to acquire The Ritz-Carlton, Atlanta, and buy a majority interest in two properties owned by William Johnson, a real estate developer who purchased The Ritz -Carlton, Boston in 1983 and the Ritz-Carlton expansion for 20 years.
The Ritz-Carlton headquarters is now located at -Chevy Chase Manor, Chevy Chase, Maryland, USA,
Great customer experience at the Ritz-Carlton
The famous motto of The RitzCarlton is “We are gentlemen and ladies serving gentlemen and ladies” taking service value as the basic standard, so The Ritz Carlton has become famous and influential. influence in the hotel industry.
At any RitzCarlton branded hotel or real estate project, residents will be immersed in a luxurious space in every detail, with high-class furniture, gold-plated lobby or system. state-of-the-art technology application, and legendary service only here.
Coming to the RitzCarton, residents feel like entering a noble’s house. The staff is attentive, polite, responsive to all requests and very punctual, true to the slogan “we are ladies and gentlemen, serving gentlemen”. Luxurious fine dining worthy of a Michelin star or top quality beauty spas in the world, are also the attractions of entertainment stars or billionaires who always choose to frequent the Ritz-Carlton for those who want to visit the RitzCarlton. his travel.
The most special thing that people always remember when it comes to Ritz-Carlton is the incredible stories of the customer experience. With thoughtfulness and dedication, the gentlemen and ladies of RitzCarlton always want to satisfy their customers. They are willing to recover a lost wedding ring, or transport a special food thousands of kilometers to serve menu requests for customer’s health reasons. With a history of more than 100 years, the RitzCarlton brand is today considered the gold standard in the resort industry with many prestigious awards voted by experts and customers, committed to providing outstanding customer service.
Service “for kings”
One of the greatest women of the 20th century – Fashion queen Coco Chanel lived in the Ritz Paris for more than 30 years, high-class customers also want to be provided with the legendary service of the Ritz-Carlton in daily life. . Here, she was inspired by many fashion design ideas, which brought the famous Coco Chanel brand to what it is now..
Famous CEO Steve Jobs once asked: which company has the best customer experience in the world? And he answered himself: it was The Ritz-Carlton & he himself had to learn a lot about customer experience service to apply to Apple today..
The value of Ritz-Carlton’s apartment is aimed at the super-rich
To date, Ritz Carlton’s branded real estate portfolio includes 49 projects worldwide. RitzCarlton’s apartment prices in the world are aimed at the super-rich, up to millions of dollars, even tens of millions of dollars for large-area penthouses. These projects are designed in the royal style commonly found at Ritz-Carlton hotels and are managed and operated by this brand.
In Asia, only 5 countries meet the standards of Ritz-Carlton ( Mariot International ) are India, Malaysia, Thailand, Singapore and in 2021 will be Vietnam.
For example, in Singapore, the RitzCarlton branded apartment project located at Cairnhill Road, District 9 was completed in 2013. Up to now, each apartment here has a starting price of about $7.5 million.
THE STORY ABOUT MARRIOTT INTERNATIONAL CORPORATION
Established on May 20, 1927, as one of the most famous hotel chains in the world, Marriott owns more than 7,000 hotels in 131 countries. Few people know that the beginning of the brand was a small roadside beer bar in Washington D.C, USA. With deep life concepts and relentless efforts, John Willard Mariott and his family have left the world the illustrious Mariott corporation.
John Willard Mariott has constantly strived, overcome adversity and become the founder of Mariott Group, the world’s leading hotel.
History of the road to the world’s largest hotel group
In 1957, after a flourishing period in the restaurant segment, John Willard Mariott decided to enter the hotel business and launched the first hotel called Mariott Twin Bridges Motor.
John Willard Mariott decided to enter the hotel business and launched the first hotel called Mariott Twin Bridges Motor.
After 30 years, Mariott became a thriving corporation in the US and around the world and Bill Marriott became a visionary CEO whose leader changed the hospitality industry.
Converted Marriott to Marriott International since 1993,
Mariott International was founded in 1993 when Marriott Corporation split into two companies, Mariott International and Host Mariott Corporation.
In 1995, Mariott was the first hotel company worldwide to offer guests the option of booking online, through the implementation of MARSHA (automatic reservation system).
In April 1995, MarriottInternational acquired a 49% stake in Ritz Carlton Hotel Company LLC. And in 1998, they bought another 50% stake in the company, giving them 99% ownership of the company. That year, the brand went on to spend $331 million to acquire The RitzCarlton, Atlanta, and buy a majority interest in two properties owned by William Johnson, a real estate developer who purchased The RitzCarlton, Boston. in 1983 and expanded the Ritz-Carlton for 20 years.
Starwood’s hit merger with Marriott International,
On January 27, 2015, Mariott acquired the Canadian hotel chain Delta Hotels. Delta operates 40 hotels in Canada.
On November 16, 2015, Mariott announced the acquisition of Starwood Hotels and Resorts Worldwide for $13 billion. After all the necessary regulatory approvals in the US and around the world throughout 2016, Mariott officially merged with Starwood on September 23, 2016, creating the largest hotel company in the world with more than 5700 apartments, 1.1 million rooms and a new portfolio of 30 brands.
With the goal of development for all walks of life, Mariott International Group not only stops at a hotel brand but also expands to buy shares to gather other brands around the world. That is the reason for the appearance of more than 30 brands such as Bulgari Hotels & Resorts, Autograph Collection, AC Hotels by Mariott…, or most recently, Starwood Hotels.
Currently, a quarter of Mariott’s hotels are located in the US.
Specifically, the standard segments at Marriott International,
- Luxury: JW Mariott Hotels, The Ritz-Carlton, St. Regis Hotels & Resorts, Edition Hotels, Bulgari Hotels & Resorts, The Luxury Collection, W Hotels.
- Premium: Delta Hotels, Marriott Hotels & Resorts, Marriott Vacation Club, Sheraton Hotels & Resorts, Le Méridien, Renaissance Hotels, Westin Hotels, Gaylord Hotels.
- Select: Courtyard by Mariott, Fairfield Inn by Mariott, Four Points by Sheraton, Protea Hotels by Mariott, SpringHill Suites by Marriott, AC Hotels by Mariott, Aloft Hotels, Moxy Hotels.
- Long Stay: Marriott Executive Apartments, Residence Inn by Mariott, TownePlace Suites, Element by Westin, Homes & Villas by Mariott International.
- Collections: Autograph Collection Hotels, Design Hotels, Tribute Portfolio.
Mariott International covers 5 continents
Mariott International’s footprint covers more parts of the world than any other Travel Group, giving Mariott International an edge in many of the fastest growing markets.
Marriott International’s typical properties in 5 continents,
Mariott International and Ritz-Carlton Al Maha, a Luxury Collection Desert Resort & Spa, Dubai, UAEMarriott International and Ritz-Carlton Laguna Niguel, California, USAMarriott International and Ritz-Carlton Zadun, a Ritz-Carlton Reserve, Mexico Mariott International and Ritz-Carltopn The Sanya EDITION, China
Mariott International lands in Vietnam
Until now, Mariott International has marked its presence in Vietnam with the ownership of major hotel brands: JW Mariott Phu Quoc Emerald Bay, Renaissance Riverside (HCMC), JW Mariott Cam Ranh Bay Resort & Spa ( Khanh Hoa), JW Mariott Hanoi, a series of Sheraton hotels & resorts in Hanoi, Ho Chi Minh City, and Da Nang
Also from 2021, there will be more JW Mariott at the Grand Marina Bason project and especially RitzCarlton in the two projects The Grand Hanoi & One Central Saigon.
Summary of Mariott International’s real estate & projects in Vietnam,
Grand Marina Bason JW Marriott
Grand Marina Bason is located at 3 street frontages and 1 side of Saigon river, Ba Son port – Ho Chi Minh City, namely No. 2 Ton Duc Thang Street and No. 1 Nguyen Huu Canh. Provide approximately 5000 branded apartments (Branded Residences). Currently the project is open for sale, customers can contact 09087 13135 for more details.
One Central Saigon District 1 HCMC (formerly known as Spirit of Saigon)
One Central Saigon is located at 4 important street frontages of Saigon Center, in which the main gate is No. 1 Pham Ngu Lao Street – HCMC. Supply to the market Real Estate Branded 214 units. This is the first project in Ho Chi Minh City of Ritz-Carlton…
The Grand Hanoi – Ritz-Carlton ( Mariott International )
The Grand Hanoi is located at 22-24 Hang Bai, Hoan Kiem – Hanoi, this project marks the first appearance of the RitzCarlton brand in Vietnam, giving the Vietnamese elite the opportunity to experience magical services. phone right in the capital, as well as owning one of the limited edition branded apartments. With only 104 branded apartments, RitzCarlton, Hanoi will be a high-class and unique “villa” for a few wealthy customers.
“We are delighted to be able to expand Ritz-Carlton’s growing portfolio to Vietnam, specifically Hanoi, and tap into the growing demand for branded living spaces among the local elite. country with a strong growing economy,” said Gautam Bhandari, Regional Vice President, APEC Regional Development, Mariott International. “With The RitzCarlton Residences project in Hanoi, Marriott will provide consulting services to Masterise Homes on design and construction to ensure that the branded apartments have quality commensurate with the brand’s standards, with highly competitive in the market and bring long-term value to customers. When open for operation, the project will provide Ritz-Carlton management services.”
It is expected that The Ritz-Carlton in Hanoi will open at the end of 2023 and is the brand’s 5th luxury real estate project in the Asia-Pacific region, after other projects. in Singapore, Kuala Lumpur, Colombo and Bangkok.
CONTACT THE ABOVE PROJECTS THROUGH:
Through this article, Masterise Homes would like to share a little of its nearly 12 years of experience in the high-end real estate market in particular and in Vietnam in general. The article is not much, but also little basic knowledge for customers near and far…
If you need to consult and buy products of Masterise Group and Mariott International (Ritz-Carlton), you can contact the information below to meet Masterise Homes!
Hotline/Zalo: 0911 525 454
Nguồn : https://masterisesaigon.com/