Although only launching a few utilities in the fourth quarter of 2022, The Global City has attracted more than 15,000 visitors through a series of events and festivals. However, with the commitment to "create The Global City into a new Center" always brings many questions and doubts. CafeF had an interview with Masterise Homes representative, Mr. Gibran Bukhari – Sales Division Manager to learn about the ambition to make The Global City the new center of Ho Chi Minh City as committed.
What does Masterise Homes do to realize its commitment to create a new center, sir?
Ho Chi Minh City is currently one of the most crowded and vibrant cities in the region, but the number of modern, large-sized Downtown areas is very limited. The city currently has an existing center but cannot meet all the needs of an increasingly crowded population, especially in the central area of Thu Duc city.
According to the general planning orientation of Ho Chi Minh City, by 2060, the city's population will reach about 16 million people and become a financial service center of the Asia-Pacific region. At the end of 2020, in order to concretize the orientations and strategies to turn Ho Chi Minh City into the financial service center of the Asia-Pacific region, the city established Ho Chi Minh City. Thu Duc, expanding the development of the city to the East. Thu Duc is also Vietnam's first "city within a city" model, and possesses hyper-connected infrastructure, which is an important driving force for the real estate market.
Realizing the current problems, holding a large land bank in the central location of Thu Duc, Masterise Homes launched The Global City project with the vision of becoming a second center of Ho Chi Minh City, not just at the scale of an urban area, only serving the needs of living.
But developing a project to become a new city center is not easy. How does Masterise Homes achieve this goal?
Actually, it is not difficult to build a quality urban area that attracts people to live with the special advantage of the location of The Global City, which is also a rare land fund with a large scale of 117.4 hectares remaining. in Ho Chi Minh City has full legal status. However, transforming an urban area into a new center is a challenge and requires clear strategies and plans.
The first is the planning of the whole area, we have to see the limitations and bottlenecks of the existing center and gradually solve the above problems. Therefore, we have researched and consulted the "hub" models in developed countries such as Dubai, Singapore... At the same time, we also shook hands with the world's leading names in the field of planning and design. Design like Foster+Partners, WATG... to build a place that integrates as many utilities as possible, from entertainment to living needs such as Trade Center, international school, international hospital... from That meets the number of residents of The Global City itself, neighboring areas as well as attracts people of the whole city.
Second, we also assessed a series of important factors to form a true city center such as location, infrastructure, traffic, neighborhood size, activities and Utilities must be enough to attract people to flock.
In addition to the existing facilities mentioned above, the next key point is how to attract residents, businessmen to invest, do business, people come to entertainment, shopping, the international community and Tourists gather here through attractive and diverse activities.
Sales Gallery cum lifestyle hub 10,000 m2 – where many top-notch events are being held
When he mentioned the key point was to create activity to attract residents and visitors. Could you please give more details, because it is easy to create these activities, but difficult to make them attractive and long-lasting?
Bringing people to have fun at The Global City is not difficult, but when we set the goal of turning The Global City into a new center, we must have a long-term strategy, on a larger scale, not on a larger scale. simply creating events, which any project can do.
The year 2022 marks the initial success of The Global City, just 3 months after the opening of the largest water music park in Southeast Asia, phase 1 has attracted tens of thousands of visitors through a series of large-scale events such as: Water music festival, Elle Fashion Show, Luxury Countdown Party… Not stopping there, we have been maintaining these events on a larger scale and investment level, with more frequency for customers and City people gradually get used to experiencing weekends or festivals at The Global City, becoming the first place in people's mind when there is a need for entertainment.
With the available advantage of the largest canal and water music area in Southeast Asia, along with The Global City Sales Gallery cum lifestyle hub is invested on a large scale, we have been attracting a lot of famous brands to cooperate with many different forms, now there are F&B brands such as Pizza 4P's, Pasteur Street Brewing, Mylife Group…will be present at The Global City as soon as possible. Those are long-term activities in parallel with events to maintain a large number of visitors to the urban area.
Luxury Countdown Festival 2023 attracts thousands of customers to welcome the new year at the New Center
Can you share Masterise Homes' plans in 2023 for The Global City?
There is a good sign that more and more business customers in the international community have seen the potential and business investment opportunities in The Global City through the activities that we have been doing. . Therefore, in parallel with maintaining a series of entertainment events to create a regular destination for city people, we also promote cooperation with international brands to organize events, introduce products, exchange activities of the international business community at The Global City. We also signed cooperation agreements to bring more F&B brands to the project, increase profitable business opportunities and long-term rentals for SOHO townhouse owners.
There are other plans to gradually turn The Global City into a busy and bustling place and become a new Center in the future, so that customers can see this as a safe and secure investment. deliver sustainable values.
Lamborghini car launch event was held at The Global City Sales Gallery
Real estate is in a challenging period, how does this affect Masterise Homes' development plans?
We believe that, when the financial fundamentals, supply and demand are stable, the real estate market will develop healthily and create positive values for the economy and society. All are aiming to be a transparent and healthy investment environment with a complete policy foundation and the Government is doing very well in that.
The Global City has completed the 10,000m2 Sales Gallery, the water music area and continuously topped off the SOHO . townhouse block
The real estate market is undergoing a correction to move towards a stronger and more sustainable cycle. With the potential and reputation of Masterise Homes, along with a clear development orientation, we are still gradually fulfilling our commitment to customers through project progress and construction quality. Masterise Homes' projects are fully legal, aim to create sustainable value, focus on a group of customers with real needs, and invest safely because they are the ones who see the potential for development. long-term from the real values that we bring.
Contact Masterise Homes – The Global City via:
Hotline/Zalo: 0911 525 454
Project website: https: //masterisesaigon.com/the-global-city/