With over 100 years of history, luxury real estate continues to demonstrate its allure to the elite by elevating services and amenities that rival 5-star hotels. This attraction becomes more evident than ever in the Vietnamese market as the luxury Marriott Residences, Grand Marina, Saigon – Lake Tower comes into operation.
Resort-like space at the Lake Tower of the Grand Marina, Saigon project, featuring a 143m² outdoor swimming pool and a Marriott-standard Sun Lounge for sunbathing.
Exclusive services: The 'soul' of luxury real estate
The most 'valuable' aspect of luxury real estate is not the brand name itself. This is the perspective of Ms. Victoria Garrett, head of the residential market at Knight Frank in the Asia-Pacific region. It is the new exclusive amenities and services that create an irresistible allure for global elite customers.
The 'branded' lifestyle now encompasses more than carrying a Chanel bag or driving a Porsche. Even homes must have exclusive services that set them apart. A prime example is the Porsche Design Tower in Miami, with a car elevator taking vehicles directly to the apartments and a luxurious garage within the living room. Additionally, the building provides regular maintenance services, car washes, and tire changes for the luxury car collections of enthusiasts.
In Vietnam, the 'legendary' luxury apartment services are making their first appearance at the Marriott Residences, Grand Marina, Saigon – Lake Tower.
Khát khao “sống hiệu” của giới siêu giàu Việt thành hiện thực
Vietnamese customers first heard about luxury real estate in 2021 when Masterise Homes introduced this segment in collaboration with Marriott International and the world's largest-scale project - Grand Marina, Saigon. This concept is still very new to the Vietnamese market; however, despite many doubts, many Vietnamese customers have chosen to join the luxury community of "homes like hotels.
The first Marriott luxury apartment in Vietnam is ready to be handed over to residents in Q4/2023
Mr. Nguyen Duc Hoa (Hanoi) chose this project because he is confident that the presence of Marriott will bring success to Grand Marina, Saigon. "A worthwhile investment for oneself and future generations to enjoy the best services and amenities," Mr. Hoa shared.
In October 2023, that "luxury home" dream was realized when the first images of Marriott Residences luxury apartments were revealed.
A corner of the luxurious resident lounge on the first floor
Marriott-standard sun lounge area next to the swimming pool
According to information from Marriott, the Marriott butler team is now present and has completed the training program, preparing the building for handover by the end of 2023. Mr. Gautam Bhandari, Vice President - APEC Region Development, Marriott International, stated that apartment owners managed by Marriott will receive premium 5-star hotel services throughout the year, along with unique services such as private cinema rooms, luxurious libraries, and large meeting rooms catering to the remote working needs of residents who are entrepreneurs and foreign experts.
The Marriott butler team has completed the training program and is ready to welcome the first owners of Marriott Residences luxury apartments at Grand Marina, Saigon.
To ensure a 5-star hotel living experience, Marriott butlers at Grand Marina Saigon undergo over 250 hours of specialized training each year. Vietnam's affluent now have the opportunity to experience exclusive amenities and services similar to luxury projects in Dubai, Singapore, or New York. Every aspect of life will be meticulously cared for by Marriott's professional butler team, meeting even the smallest of needs.
To ensure a 5-star hotel living experience, Marriott butlers at Grand Marina Saigon undergo over 250 hours of specialized training each year.
For instance, butlers can help organize a private movie screening with your favorite appetizers and cocktails or arrange a special dinner with chefs guiding you in cooking and baking. All these exclusive and personalized experiences are only found in branded residences.
Especially, as shared by Mr. Gautam Bhandari: "For residents of our branded residences, they will be treated as VIPs not only at their residences but also at the group's 7,600 hotels worldwide. This is how we express gratitude to the owners for trusting in our brand.
For the ultra-rich in Vietnam or globally, owning a luxury apartment not only provides a luxurious lifestyle but also serves as a "mark" affirming achievements and social status. Whether purchased for residence or investment, owning a luxury apartment implies assurance backed by the world's best brands, ensuring the enduring value of the asset over time.