Gen Z "rich kids" tend to show their wealth in a different way from their parents. They value personalized product and service experiences, embody a sophisticated lifestyle, assets with sustainable and lasting value over the years, uphold aesthetics and brand value. brand.
The art of living "branded"
A study from Boston Consulting Group shows that by 2025, Millennials and Gen Z - also known as the "new generation rich kid" will account for more than 60% of customers in the high-end market with sales. estimated at 500 billion USD. The concept of high-class experience of the luxury segment is not the same as that set by the previous generation - exposing wealth by wealth, the new generation "rich kid" prefers intangible values. , a life of more discreet enjoyment, enhancing emotional value through personalized experiences.
The real "rich kids" are not only interested in the brand as a "label" to flaunt their wealth, the brand is the representation of a sophisticated lifestyle, aesthetic gout and personal experience, The more distinctive and specific, the more attractive. In addition, they also desire the sustainability of the brand, ensuring that it cannot be replaced in the future. Sustainability here is understood in the sense that luxury brands need to operate and carry the "breath" of brand values for a long time, undisturbed with market trends.
Experience the “branded” lifestyle at Grand Marina, Saigon
The first concern of the new generation "rich kid" about a living space is not only in the luxury and flashiness, they are always looking for difference and want to be the pioneer in orienting a lifestyle. Authentic "brand name", showing subtle aesthetic gout and highlighting the intangible values that the brand brings,
Grand Marina, Saigon – the world's largest luxury real estate project of the Marriott International brand, invested and developed by international real estate developer Masterise Homes, is the place to bring an unprecedented lifestyle experience. ever in Vietnam in accordance with Marriott standards, where all the elements expected by true "rich kids" converge: sophistication in design, service experience worthy of the Marriott brand. Each apartment here is a paradise with sophisticated, unique design and its own mark for the owner. Every component and detail of the living space in these two collections has been designed and completed to the high standards of Marriott worldwide. This place not only brings a new standard of "branded" lifestyle, but also helps owners assert themselves and personal aesthetic gout in every detail. Grand Marina, Saigon is an artistic masterpiece, a sophisticated living space that inspires to connect brand values and affirm the value of the owner.
Stepping into the lobby area of Grand Marina, Saigon, the new generation "rich kids" will immediately feel the sophistication in the design art and 5-star standard service of the Marriott brand.
Luxury living room in The Prime Collection apartment - one of two "branded" collections of Grand Marina, Saigon. With the main design concept "Live Brilliantly" (Living with the imprint of prosperity), showing youthfulness, dynamism full of pride.
The office is designed with warm, elegant colors to help bring abundant energy, the glass door system helps to enjoy the whole view of the Saigon River and the magnificent city center.
The colors in the bedroom are uniquely coordinated according to Marriott's signature design language, bringing youth and creativity.
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