Masterise Homes has entered into commercial partnerships with renowned F&B brands from Singapore and leading domestic brands, enhancing the vibrancy of the SOHO townhouse neighborhood at The Global City.
Masterise Homes, in collaboration with Vietcetera, is organizing an event to meet and connect F&B businesses from both domestic and international markets to develop the commercial district at The Global City.
Masterise Homes, in partnership with Vietcetera, is organizing the inaugural event 'Connecting Domestic and International F&B Businesses' held at the new hub, The Global City. The event gathers over 100 leading domestic and international restaurant and retail businesses. This event marks the beginning of realizing the goal of developing a professional commercial business model, following global trends at The Global City. It aims to provide sustainable profit opportunities for both parties involved: F&B business owners expanding their operations and customers investing in townhouses at The Global City.
The event 'Connecting Domestic and International F&B Businesses' took place at the new hub, The Global City, with the participation of over 100 leading businesses.
The rapid urbanization process, along with changing customer demands, behaviors, and global development trends, is driving significant growth in the F&B and retail industry in Vietnam. Masterise Homes has identified this trend and is outlining a clear development roadmap to establish an internationally standardized commercial district at The Global City, with professional operations and management on par with developed countries worldwide.
Masterise Homes has set a clear development roadmap to build an internationally standardized commercial district at The Global City.
In addition to enhancing recreational amenities and organizing festive events to attract tourists to the new hub, Masterise Homes has been continuously forging partnerships with F&B and retail brands both domestically and internationally. In November 2022, collaborations were established with renowned brands such as Pizza 4P's, Pasteur Street Brewing, Yen Sushi & Sake Pub, Yen Sushi Premium, Shamoji, Omasake, and Mylife Coffee from the Mylife Company system. In April 2023, in collaboration with Singaporean partner Druce, famous F&B brands from the Lion City were also brought to The Global City.
With the goal of strengthening collaborations with F&B brands in 2023, Masterise Homes is partnering with Vietcetera, a unit that has successfully organized the Vietnam F&B Conference for four consecutive years. Together, they are creating an event to connect industry experts and businesses in the F&B sector, opening up opportunities for development and expansion at the new hub, The Global City. This event also marks the beginning of a plan to develop a commercial district according to international standards, with a modern business model, comprehensive planning, and professional operations to meet the stringent requirements of international brands. It aims to create a sustainable business environment for enterprises.
The panel discussion with the participation of industry experts brings valuable insights for foreign businesses regarding F&B operations in Vietnam.
During the event, in the panel discussion dedicated to F&B businesses with the theme 'Unlocking Investment Opportunities,' industry experts such as Mr. Thue Quist Thomasen (CEO of Decision Lab), Mr. Greg Ohan (CEO and Co-founder of The Sentry), and Mr. Steven Townsend (CEO of Studio Urban Design Vietnam) provided valuable insights and addressed inquiries regarding the F&B business landscape in Vietnam for foreign enterprises. The discussion covered topics such as the role of shophouses in urban revitalization, understanding the potential and development trends of the F&B industry as a whole, and sharing experiences related to the culinary and beverage sector in Vietnam.
The event attracted over 100 renowned domestic F&B brands and more than 20 brands from Singapore, providing opportunities for expansion and business development in an internationally standardized urban area. Upon completion, the project is estimated to accommodate 40,000 residents and 20,000 office workers, while benefiting from the high footfall of visitors from nearby residential areas such as Thao Dien and Thu Thiem.
Mr. Gibran Bukhari, Director of Business Division at Masterise Homes, shared insights into the profit potential and long-term development at The Global City.
Mr. Gibran Bukhari, Director of Business Division at Masterise Homes, shared, "The retail and F&B event this time is just the beginning of our plan to develop a professional commercial business model in line with global trends at The Global City, as well as all projects of Masterise Homes in general. We go beyond just selling real estate products; we always accompany our customers throughout their ownership journey to help them achieve their investment goals and desired profits. With its advantageous location and existing potential, we are fully confident in bringing a stable customer base for leisure and shopping to The Global City. Therefore, developing an internationally standardized commercial district with professional operations is crucial for The Global City to become a vibrant new center and an unmissable destination for both domestic and international visitors. This opens up profitable business opportunities and long-term development for investors and retail enterprises, both domestic and international.
Masterise Homes has also signed commercial partnerships with renowned F&B brands from Singapore during the event, including Jlogo Holdings True Cost, All Day Café, Hei Bai Chao, Daruma Tavern, Aladdin Indian Cuisine, Khan Saab, as well as local brands such as AQ Gourmet & Dine, Takumi-Tei Saigon, Kyo-Tei (under AQ Development company), CTY Kitchen & Bar. This marks the presence of these brands alongside a series of local F&B brands in The Global City urban area, adding vibrancy to the neighborhood.
Ms. Yeong Ling Eve, the representative of Hei Bai Chao brand from Singapore, shared, "We have found similarities in terms of planning and commercial development potential between the Marina Bay area and The Global City. Marina Bay quickly became the new downtown of Singapore and brought significant profits to F&B business owners. The F&B industry in Vietnam is experiencing strong growth, and The Global City possesses all the necessary elements for brand expansion and long-term business, such as location, customer base, and investment scale. I believe The Global City is a Vietnamese version of Marina Bay that business owners wouldn't want to miss out on.
The information about The Global City urban area:
The Global City is the first international standard urban complex in Vietnam designed and planned by the world's leading architectural firm from the UK Foster + Partners.
The Global City, located in the prime location of An Phu Ward, Thu Duc City, with a total area of 117.4 hectares, aims to become an iconic urban area and a new center of Ho Chi Minh City, gathering diverse amenities for entertainment, leisure, and shopping.
This is also the venue for a series of large-scale events and festivals in recent times, such as the largest water music festival in Southeast Asia, the Luxury Countdown 2023 event to welcome the new year, the fashion show by ELLE and designer Le Thanh Hoa, the launch event of Lamborghini supercars, culinary activities showcasing Vietnamese cuisine and beverages, and more. In the near future, The Global City will continue to host a variety of entertainment, cultural and artistic events, as well as vibrant culinary experiences, promising to attract thousands of city residents to come and enjoy.
About Masterise Homes
Masterise Homes, a member of the Masterise Group conglomerate, is an international real estate developer that pioneers the application of global standards in the development, operation, and management of real estate products and services in Vietnam and around the world.
With the largest portfolio of Branded Residences in Southeast Asia, Masterise Homes demonstrates its international capabilities through partnerships with leading names such as Marriott International, the world's largest hotel company, featuring Marriott - JW Marriott at Grand Marina Saigon, Ritz-Carlton at The Grand Hanoi, and Elie Saab at The Rivus. In the luxury segment, notable projects include Lumiere Boulevard, Masteri Centre Point, and Lumiere Riverside.
