Branded goods: Global wealth channel becomes a trend in Vietnam after Grand Marina's launch

Many rich people have a hobby of collecting luxury goods from handbags, luxury cars to luxury real estate as a profitable investment for the future.

Branded goods: Global wealth channel becomes a trend in Vietnam after Grand Marina's launch

Rich people spend money on branded goods

The world's super-rich are increasingly interested in collecting branded products to accumulate or pass on to their children. As revealed by the media, even the increasing level of luxury for these collections shows the affordability of the rich group.

Typically, 7,000 supercars with a total value of nearly 5 billion USD of the Sultan of Brunei - Hassanal Bolkiah, more than 400 designer bags and luxury car collection of billionaire - model Kylie Jenner or a real estate collection including a Hawaiian island of "tycoon" Oracle Software Corporation - Larry Ellison.

Branded goods: Global wealth channel becomes a trend in Vietnam after Grand Marina's launch

Branded bags and cars have long been a collection hobby of the world's super-rich.

An expert in the luxury sector says luxury products are an ideal investment because they retain value over time and can be resale for a higher value. Luxury handbags alone have increased in value by 7% in 12 months, according to Knight Frank Luxury 2021.

The trend of buying luxury goods as a channel to accumulate wealth or pass it on to the next generation is also increasing recently in Vietnam in the context that the number of people with assets over 30 million USD (about 680 billion VND) will exceed 1,500 by 2026, according to Knight Frank's Wealth Report 2022.

Collecting branded goods to accumulate

Ms. Kieu Anh (HCMC), a businessman in the cosmetology industry, shared that she has a hobby of collecting luxury brand handbags and watches for about ten years. Especially after the birth of two daughters, she spent more money to buy more products, and at the same time expanded her portfolio to luxury real estate.

“I consider branded products as a profitable accumulated asset for my children in the future. Their value will increase over time,” said Ms. Kieu Anh.

Branded goods: Global wealth channel becomes a trend in Vietnam after Grand Marina's launch

A branded showroom.

Branded real estate is one of the branded products that are being sought by many rich people, even collectors. Ms. Nguyen Ngoc Thuy Anh, Sales Director of Rever said, owning a luxury real estate is like owning a Hermes bag, it's not only a bag but also an investment, the longer it lasts. more lives increase in price.

Branded real estate - a new asset channel in Vietnam

Grand Marina, Saigon – Marriott's first branded real estate project in Vietnam is also attracting a number of investment customers with property needs. The recent trip to experience the branded lifestyle of Grand Marina, Saigon in Bangkok was an opportunity for many customers to experience their needs with branded apartments at the project. Mr. Dat (HCMC) shared: “For me, owning a luxury apartment in Grand Marina, Saigon is an opportunity to accumulate wealth, a channel to 'store money' because of the uniqueness of the project, as well as the price. value the famous Marriott brand.”

Branded goods: Global wealth channel becomes a trend in Vietnam after Grand Marina's launch

Perspective of the Grand Marina Saigon branded real estate project in Vietnam.

Mr. Phu (Hanoi), another customer of Grand Marina, Saigon said that his decision to buy came from his children: “I believe that children will love living in such places because it offers many different experiences. emotional level”, Mr. Phu shared.

Vietnamese customers are excited about the trip to experience the branded lifestyle of Grand Marina Saigon in Bangkok organized by Masterise Homes.

Gibran Bukhari, Sales Director, Masterise Homes, said that although luxury real estate has only just appeared in Vietnam, it is expected to have a lot of room for development due to meeting the demand for collectibles to accumulate assets or pass on. to the children of the elite.

“Not only owning a living space, each owner also owns a work of art with added value over time as well as other rare collections of luxury brands,” he said.

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