That is the biggest achievement of the project, according to Mr. Jason Turnbull, Deputy General Director and CFO of Masterise Homes – the project developer.
Grand Marina successfully established the luxury real estate segment in Vietnam
With a record high price, the market is very interested in the business situation of the Grand Marina project, Saigon. Could you please share the business results of this project since it was first opened for sale until now?
It can be said that we have chosen the right time to develop the luxury real estate segment in Vietnam when the economy is maintaining a strong growth rate and the affordability of Vietnamese people with everyday apartments. Since its launch, the Grand Marina project in Saigon has received great attention from the market. The number of customers visiting the model house and making successful transactions is quite high, among the leading compared to the first sales of projects in other countries.
Most importantly, Grand Marina has successfully established a new real estate segment in Vietnam – branded residences. This also proves Masterise Homes' ability to meet the needs of luxury living according to international standards in the Vietnamese market.
With that result, how do you judge the potential of luxury real estate in Vietnam?
Very big. When we decided to develop the first luxury real estate project in Vietnam – Grand Marina, Saigon, we noticed this. The purchasing power of the market is also good because this is the most suitable product for the needs of raising living standards and assets of the super-rich in Vietnam.
Through two rounds of sales, we realize that the value of each luxury real estate transaction is still within the spending and investment capacity of stable and high-income families in Vietnam. With the need to enjoy the best in life for their families and themselves, customers are willing to pay to get international standard services and facilities right where they live in Vietnam.
Through two rounds of sales, we realize that the value of each luxury real estate transaction is still within the spending and investment capacity of stable and high-income families in Vietnam. With the need to enjoy the best in life for their families and themselves, customers are willing to pay to get international standard services and facilities right where they live in Vietnam.
How do markets and customers at the Grand Marina project benefit from the strategic partnership of Masterise Homes and Marriott International?
The partnership between Masterise Homes and Marriott International is based on a shared belief in Vietnam's economic development and the potential of the luxury real estate segment.
Branded real estate is not too new in the world, many Vietnamese people have also enjoyed similar services; However, what Grand Marina has pioneered is to realize and standardize the tangible and intangible values of luxury real estate in the daily lives of Vietnamese customers, in line with the needs of customers. . The greatest value that customers receive is the international standard values that are true to their needs and costs, as well as our commitment to customers.
Our cooperation will help affirm the position of Vietnam's real estate market on the world map and also create an opportunity for Marriott International to explore the potential of one of the fastest growing economies in the world. gender.
Do branded real estate developers face many challenges during project development?
The biggest challenge that a luxury real estate developer has to face is to have the ability to go through the extremely rigorous testing of the brand, the process of building and developing, delivering the product and implementing it. Currently committed to customers to maintain international living standards and experiences at a luxury real estate project.
What is special about the Grand Marina project compared to other projects on the market?
First, Grand Marina, Saigon is a world-recognized branded real estate project, in which each product has to go through extremely rigorous censorship processes from design, construction, development, operation and especially the quality of the team implementing the real estate development. This project is not only a real estate project under the marriot and J.W Marriot brands, but also a symbol of the value of Marriott, the world's largest hotel brand. Customers receive a quality and living experience that meets the world's established and recognized standards, something unbranded real estate projects can't do.
Secondly, this is the first project in Vietnam that brings world-class value to customers – an intangible value that is extremely important to successful customers, because they aspire to be the community and social recognition and respect. Owning an apartment at Grand Marina is a testament to the success and status of customers. Moreover, residents living at the Grand Marina project will be members of the elite community, and have the opportunity to build relationships, develop business, and give the next generation access to values and communities. global community to reach out.
Third, like a luxury item, Grand Marina has valued by potential customers and reputable organizations in the world. The commercial value of the project is determined based on the Marriott brand and is recognized worldwide.
